Be More Wolf but most of all be you.

We believe in’ rewilding’ the child, but what does that mean? Health, well being and inspiring a long term interest in nature in the hope we can secure the future of our ecosystem is what makes our heart sing.

In the broader ‘Utopian vision’ rewilding refers to letting our landscape go ‘back to the wild’ leaving nature to shape the landscape and reintroducing apex predators such as the wolf (hence the name of our brand!) as we believe no ecosystem is truly complete until this happens. For the interim we are championing the return of the Beaver which is why we have collaborations with some fantastic charities. Read more about that here.

For children it’s about education and enjoyment. Inspiring enchantment in nature with thrill and wonder restoring healthy and robost ecosystems by rewilding, rewilds us too!